Your privacy

Privacy Policy

Effective date: July 1, 2026

Adelaide Dental respects your privacy. This policy explains what personal and health information we collect, why we collect it, how we use and protect it, and the choices and rights you have. We handle your information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

In this policy, “we”, “us” and “our” refer to Adelaide Dental (ABN [ABN]), located at 76 Fullarton Rd, Norwood SA 5067, Australia. “You” refers to any patient, prospective patient, or visitor to our website who provides us with information.

1. The information we collect

The types of information we may collect include:

Contact and identity details — your name, phone number, email address, postal address and date of birth.
Health information — your dental and medical history, treatment records, X-rays and scans, clinical notes, and information relevant to your care. Health information is "sensitive information" and is given a higher level of protection under the APPs.
Payment and insurance details — health fund membership, Medicare details where relevant, and payment information needed to process claims and payments.
Enquiry information — details you provide when you complete a form on our website, request a callback, or contact us by phone or email.
Website and technical information — see the "Cookies and website analytics" section below.

2. How we collect it

We collect information directly from you wherever possible — when you complete a form on our website, call or email us, or attend an appointment. In some cases we may collect information from third parties, such as your referring practitioner, a specialist, your health fund, or a guardian acting on your behalf, where it is reasonable and practicable to do so.

When you submit an enquiry form on this website, your details are captured and managed through our customer-management platform (GoHighLevel / HighLevel Inc.) so we can respond to you and manage your enquiry.

2A. Anonymity

You may deal with us anonymously or under a pseudonym for general enquiries. However, we generally cannot provide dental treatment without knowing your identity and health history, as this is essential to your safe care.

3. Why we collect and use your information

We collect, hold and use your information to:

Provide you with dental care and manage your treatment;
Book, confirm and remind you about appointments;
Process payments and health fund or Medicare claims;
Respond to your enquiries and callback requests;
Communicate with you about your care and, where you have consented, send you relevant practice updates and offers;
Meet our legal, regulatory and record-keeping obligations.

Because your health information is sensitive, we only collect it where it is reasonably necessary for your care and, in most cases, with your consent.

4. Direct marketing and your choices

Where you have provided your details and consented, we may contact you by phone, SMS or email with appointment reminders and information about our services and offers. You can opt out of marketing communications at any time by replying “STOP” to an SMS, using the unsubscribe link in an email, or contacting us directly. We will never use your sensitive health information for marketing without your express consent.

5. When we disclose your information

We do not sell your personal information. We may share it, only as reasonably necessary, with:

Other dental or healthcare providers involved in your care (for example specialists or dental laboratories), with your consent;
Your health fund, Medicare, or the Department of Health for claiming and rebate purposes;
Service providers who help us operate — including our patient-management software, customer-management platform (GoHighLevel), payment processors, IT and communications providers — who are bound to protect your information;
Regulators, law enforcement or others where we are required or authorised by law to do so.

6. Overseas disclosure

Some of the technology providers we use to run our website, forms and communications store or process data on servers located outside Australia, including in the United States of America. Where your information is handled overseas, we take reasonable steps to ensure it is protected consistently with the Australian Privacy Principles. By submitting your details through our website, you consent to this disclosure.

7. Cookies and website analytics

Our website uses cookies and similar technologies to understand how visitors use the site and to measure and improve our advertising. These may include Google Analytics, Google Ads, and call-tracking or advertising tools. The information collected is generally aggregated and does not identify you personally. You can disable cookies in your browser settings, though some parts of the site may not work as intended if you do.

8. How we keep your information secure

We take reasonable steps to protect your information from misuse, loss, and unauthorised access, modification or disclosure — including physical, electronic and procedural safeguards, access controls, and secure storage. While no system can be guaranteed completely secure, we work to protect your information and to store it only as long as needed.

9. How long we keep it

We retain health records for the period required by law. For adult patients this is generally at least seven years from your last visit; for patients who were children at the time of treatment, records are generally kept until they reach a specified age. We securely destroy or de-identify information when it is no longer required.

10. Accessing and correcting your information

You have the right to ask for access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date or incomplete. To make a request, contact our Privacy Officer using the details below. We will respond within a reasonable time and may need to verify your identity first. In limited circumstances we may decline access, in which case we will explain why.

11. Making a complaint

If you believe we have mishandled your information, please contact our Privacy Officer first so we can try to resolve it. We take complaints seriously and will respond within a reasonable time. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

12. Changes to this policy

We may update this policy from time to time to reflect changes in our practices or the law. The current version will always be available on our website, with the effective date shown at the top.

13. Contact us

Adelaide Dental

Email: reception@adelaidedentalclinic.com.au

Phone: (08) 8231 1124

Address: 76 Fullarton Rd, Norwood SA 5067, Australia